As many as 40 percent of website visitors abandon a site after three seconds of delay.ĭuring the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant. In fact, even more broadly on the internet, we’ve found that when people have to wait for a site to load for too long, they abandon what they were clicking on all together. We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. We’re always listening to our community to understand how we can improve their experience of News Feed. We are continuing this effort today on iOS by letting people know when a link is likely to load slowly relative to their connection type and region.
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